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Traditional Publishing: Or, Why I'm an Independent Publisher (PART 2 of 3)

December 9, 2013

PART 1 | PART 2 | PART 3

Before you start looking for a literary agent, you need to have written a book.  And it shouldn’t be a first draft.  You need to have a polished draft of your manuscript that’s ready for publication.  This isn’t a rule or anything, but when you consider how many authors you’re competing with, it makes sense that you’d want to put your best foot forward.  Now, if you’re one of the lucky few authors who finds a literary agent to represent you, then what they do is shop your manuscript around to publishing houses, usually starting with the Big Five.  If your agent has enough clout, they’ll be able to get your work looked at right away. Otherwise, you may have to wait a few weeks—possibly months—before you get accepted or rejected.

Squaw Valley Community of Writers
Squaw Valley Community of Writers

Even if the Big Five all reject your work, there are still plenty of small publishing houses throughout the country that your agent can shop your book around to. If you’re lucky, the agent will eventually place your book with a publisher, securing you a publishing deal in the process.  Their cut of the deal is usually about 15% of whatever you're making, so you can rest assured that they’re going to negotiate for as much money as they can get you.  After the deal is complete, you’ll generally see your book published about two years later.

So, that’s traditional publishing.

In 2004, I decided to write my first novel.  This wasn’t decision I made lightly, either.  I knew that writing a good novel would take time and effort, so I wanted to make sure I was ready for it.  I was about halfway through writing that novel, when I met a literary agent in person—in the flesh.  For an aspiring author, this was akin to meeting Santa Claus. I was at the Squaw Valley Community of Writers, which is a terrific conference held annually up near Lake Tahoe.  Several amazing writers have passed through Squaw Valley on their way to becoming professional authors, including Amy Tan, Michael Chabon, and Janet Fitch.  My pal James Brown also passed through Squaw Valley on his way to becoming a novelist and, later in his career, a memoirist (he’s actually the one who told me about Squaw Valley and encouraged me to apply).

In 2005, I was lucky enough to have been invited as a participant. In order to get invited, you send in a sample of your writing—either a short story or a chapter from a book. There is no application. If they like your writing, they invite you. If not, they don’t.  Spots are limited.  The first time I applied, I was put on the waiting list, but didn’t get in. The next year, I decided not to try—wounded ego and all.  The year after that I applied again, this time successfully.  My primary goal in attending Squaw Valley was to meet an agent who would want to represent me. Had I know what an amazing experience my week there would be, I wouldn’t have cared at all about meeting an agent. But, at that point in my journey, all I cared about was getting published, so meeting an agent was paramount.

Anyway, I did meet an agent and he liked my potential. He asked if I was working on anything, meaning a book.  I told him I was writing my first novel and, after that, I went on to make perhaps the worst pitch in the history of pitches. But, I was nervous and he could tell I was nervous, so I think he gave me a pass on the terrible pitch.  He told me that when the book was ready he’d love to read it, so to send it to him.  He also told me to take my time.  He stressed that part.  Take your time.

The Amazing Adventures of Kavalier & Clay
The Amazing Adventures of Kavalier & Clay

Well, I didn’t listen.  I was way too excited. I mean, an actual literary agent wanted to read my book—and I hadn’t even finished writing it yet!  I didn't even have to send him a query letter!  When I got home from Squaw Valley, I finished that novel as quickly as I could—which ended up being about three weeks. I sent it to the agent and about two months later I received my first rejection letter.  It was heartbreaking, but I was determined to move forward.  For the next several years, I made collecting rejection letters something of a hobby.  I have a whole collection of them in a three-ring binder. And trust me when I tell you it’s filled.

I continued working on the novel, hoping that some polish would make it more attractive to agents.  It didn’t.  So, I eventually decided it was time to write a new novel.  This was a terrifying prospect, because I’d already invested a couple of years writing and revising the first one.  But, I knew that if I stood a chance, I’d have to write something more commercially attractive—at least, that's what I thought I had to do—so I began writing the novel that would become Inside the Outside.

When Inside the Outside was complete I began sending query letters to literary agents. Just as it was with my first book, Inside the Outside received a whole host of rejections. There was a heartening difference, however. Many of the rejections were personalized. When a literary agent takes the time to give you a personal rejection, it generally means they sort of liked your pitch.  The norm is to receive a form letter, which you can all but be assured was mailed out by an intern or an assistant, while the agent probably never even saw your query letter.  So, if the rejection is personalized, it means they did actually see your query and maybe even considered it.  Because I was receiving a number of personalized rejections, I took this as a good sign, that it was only a matter of time before I found a literary agent.

After about a year and a half or so, I began to lose hope.  Along the way, I had two close calls with agents who were interested in the book.  First they asked for a partial, roughly the first fifty pages.  After the partial, they each asked to see the full manuscript. Both agents ultimately rejected the book, but I was still sort of heartened because I’d never gotten that far in the process before.  I took this to mean that I’d done something right and it was worth it for me to continue fighting to get Inside the Outside published.

But, soon enough, all the rejections began wearing down my confidence.  I was sending out about three or four queries a week, off and on, for about two years and they were all coming back with rejections—that’s assuming there was a reply at all.  Very often I never even got a rejection letter, which is arguably the worst type of rejection.  I found myself at a crossroads and I needed to figure out my next move, which appeared to be self-publishing.

selfpublish-cartoon.jpg

At this point, I was aware that self-publishing was generally looked down on in the publishing community.  If you were self-publishing, naysayers generally believed that whatever it is you were publishing wasn't very good; the inherent logic being that if your work was good enough, you would've already been published traditional.  Self-publishing was seen as the last resort for undesirable writers.

Suffice it to say, I didn’t want my work to be soiled by the stigma of self-publishing. But, if I continued getting rejected, I feared my novel would never get read by any readers.  Anywhere.  In the end, I decided that I'd rather engage my energy in a grassroots effort to publish my book and build an audience, rather than seeking the validation of the traditional publishing industry.

And that's what brought me to the doorstep of independent publishing.

PART 1 | PART 2 | PART 3

In My Musings Tags amy tan, james brown, Janet Fitch, literary agent, michael chabon, self-publishing, squaw valley
cartoon-banner
cartoon-banner

Traditional Publishing: Or, Why I'm an Independent Publisher (PART 1 of 3)

December 9, 2013

PART 1 | PART 2 | PART 3

If you’re somebody who has read my novel, Inside the Outside—or perhaps you’ve read some of my short stories published by Exciting Press—then you can consider yourself a supporter of independent publishing.  Go ahead and pat yourself on the back.  I'll wait.

Inside the Outside: A Novel by Martin Lastrapes
Inside the Outside: A Novel by Martin Lastrapes

I'm an independent publisher myself, as are several of my writer friends.  We're considered independent in contrast to the field of traditional publishing. If you’re not a writer yourself, then you likely don’t know what traditional publishing is. To understand traditional publishing, you first need to know about the Big Five, which is an unofficial term for the five biggest publishing houses in America—and possibly the world, though I have no idea how to confirm that (just chalk it up to hyperbole and move on). In no particular order, they are:

  1. Simon and Schuster
  2. HarperCollins
  3. Macmillan Publishers
  4. Hachette Book Group
  5. Penguin Random House

For the longest time they were actually known as the Big Six, until June of 2013, when Penguin and Random House officially merged.  So, now it’s the Big Five.  Each of the Big Five has a series of subsidiary imprints, so, in essence, one publishing house operates as multiple publishing houses, depending on what type of book they're putting out.  Whether it’s horror or fantasy or memoir or self-help or whatever, the Big Five likely has an imprint that specializes in publishing those different books.  Either way, if you recently bought a book at Barnes & Noble or some other bookstore, chances are it came from one of the Big Five.  That’s not a rule or anything, just simple probability.

Penguin Random House
Penguin Random House

There are two defining similarities amongst the Big Five. The first is they’re all based in New York, which is the hub, the mothership, the center of the publishing universe. The other similarity amongst the Big Five is they are extraordinarily hard to get into if you’re a writer looking to get your book published.

Back in the Spring of 2001 when I graduated from Chaffey College and was cultivating dreams of becoming a published novelist, I had no idea what traditional publishing was or what it took to break into the publishing industry.  After graduating from Chaffey College, I transferred to California State University, San Bernardino. I was thrilled to learn when I got there that not only could I major in English, but they also had a creative writing tract. As far as my dreams of becoming a novelist, I was particularly hopeful that my time spent at Cal State San Bernardino would help illuminate that path for me.  And, of for the most part, it did.  It was there that I first came to understand the process of traditional publishing.

I mainly learned about it from James Brown, my friend and former college professor. The first story I wrote in Brown's class was a short called “Texas Plates.”  I wrote three drafts of “Texas Plates” under Brown's tutelage and after the third draft, he said that it was almost ready to be published.  This was exciting news to me and I remember telling my mom about it.  She was excited, too.  When she asked me when it was going to be published, I had to clarify that it wasn’t actually being published—Brown had simply said it was almost ready to be published, which could’ve meant it was another 20 drafts away from being ready. I took several more classes with Brown and along the way I began to learn about the publishing process.

First you need to get a literary agent, which is the person who represents you in your pursuit of a publishing deal, essentially acting as both an advocate and a liaison.  Most publishing houses, especially the Big Five, simply don’t have the time or the will to deal with unrepresented authors, searching for diamonds in the rough, so they rely on literary agents. The idea is that the agent has sifted through the rough and found the publishable diamonds.

cartoon-publishing-(750)
cartoon-publishing-(750)

In order to get the attention of a literary agent, you must first write a query letter, which is a one page letter that introduces yourself and, more importantly, your book. You should tell the agent what your book is about, what genre it fits into, and who the audience for it is.  If you’ve won any awards or have previous publications, tell them that, too. I’ve been to a few writer’s conferences and sat through several workshops and have had the opportunity to meet a few of literary agents in person.  They all have the same story to tell, which is they're bombarded on a daily bases by authors seeking representation.

One literary agent said she receives about 1,000 query letters a month—and I’m guessing that’s a pretty modest number these days, since many agents now accept email queries.  Most of the agents I found were on a database called AgentQuery. I’d guess that most agents are receiving 10,000 to 20,000 queries every year—and, again, this might be a modest number.  Of those queries, a literary agent might select two or three new authors to represent.  If it’s a new literary agent looking to fill their stable, then they might select more. But, if it’s an established literary agent with a full roster, they may only pick up one new writer—if that many.

PART 1 | PART 2 | PART 3

In My Musings Tags big five, exciting press, independent publisher, literary agent, publishing
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